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Tweet If you want to stand out from the crowd, you have to find something different or more appealing than everyone else. Or better still, just be better than everyone else. Put yourself in the clients shoes and really think about what will “WOW” them. What I see most dealers do is promote . . . → Read More: Standing out from the crowd. Tweet What’s your definition of great service? For me, it’s when someone does absolutely everything in their power, and has exhausted all options to provide a solution to your issue, question etc. A few months ago, I experienced great service from an individual within a very large organization that is very commonly accused of . . . → Read More: Great Service Tweet I have to hand it to the people at Longo’s Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced today. Myself, my wife . . . → Read More: Umbrella Service Tweet So it was Friday the 13th… Now I’m not a superstitious fellow, in fact Friday the 13th used to be anything but unlucky for me…or at least that was my outlook in the past. but today, was just not so much of a good day… - argument with The rental agency over . . . → Read More: Staying in touch… The human way Tweet I see so many dealers that make desperate attempts at getting more followers on Facebook, twitter etc… Many don’t even understand what having many followers means… I found this info graphic and I realized I could not have said this better myself, so I’ll just share the link. It takes a bit of . . . → Read More: Are you coming across as desperate? Tweet If you want to stand out from the crowd, you have to find something different or more appealing than everyone else. Or better still, just be better than everyone else. Put yourself in the clients shoes and really think about what will “WOW” them. What I see most dealers do is promote . . . → Read More: If you want to stand out from the crowd. Tweet In todays business world, we are often so consumed by the big picture we forget the little things that seperate us from our competitors. How much attention to you pay to the small details of your dealership? How clean is your lot? Have you ever notice how the Tim Horton’s / McDonalds staff . . . → Read More: It’s the little things. Tweet 98% of people go to their mailbox every day. 95% actually look forward to it. 76.8% of people open their mail over the recycle bin, or garbage can. You have about 1.2 seconds to get a consumers attention when they see your direct mail piece. What can you do to ensure you stand . . . → Read More: Targeted Direct Mail Marketing – stay focused. Tweet Every automobile dealer I speak with nowadays is focused on email marketing. It’s cheap, seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email. But are we taking an easy way out that will end up hurting . . . → Read More: email… Part of a complete marketing plan. Tweet I just read an article on CBC news’ website that shows 1 in 3 vehicles have an outstanding recall. Click here to read the article. And that got me thinking, as a dealer, what is being done to ensure your clients are getting proper notifications ? Unfortunately, there is a major disconnect between . . . → Read More: 1 in 3 vehicle recall fixes not done! What an opportunity for dealers ! |
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