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So it was Friday the 13th… Now I’m not a superstitious fellow, in fact Friday the 13th used to be anything but unlucky for me…or at least that was my outlook in the past. but today, was just not so much of a good day… - argument with The rental agency over . . . → Read More: Staying in touch… The human way I see so many dealers that make desperate attempts at getting more followers on Facebook, twitter etc… Many don’t even understand what having many followers means… I found this info graphic and I realized I could not have said this better myself, so I’ll just share the link. It takes a bit of . . . → Read More: Are you coming across as desperate? If you want to stand out from the crowd, you have to find something different or more appealing than everyone else. Or better still, just be better than everyone else. Put yourself in the clients shoes and really think about what will “WOW” them. What I see most dealers do is promote . . . → Read More: If you want to stand out from the crowd. In todays business world, we are often so consumed by the big picture we forget the little things that seperate us from our competitors. How much attention to you pay to the small details of your dealership? How clean is your lot? Have you ever notice how the Tim Horton’s / McDonalds staff . . . → Read More: It’s the little things. 98% of people go to their mailbox every day. 95% actually look forward to it. 76.8% of people open their mail over the recycle bin, or garbage can. You have about 1.2 seconds to get a consumers attention when they see your direct mail piece. What can you do to ensure you stand . . . → Read More: Targeted Direct Mail Marketing – stay focused. Every automobile dealer I speak with nowadays is focused on email marketing. It’s cheap, seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email. But are we taking an easy way out that will end up hurting . . . → Read More: email… Part of a complete marketing plan. I just read an article on CBC news’ website that shows 1 in 3 vehicles have an outstanding recall. Click here to read the article. And that got me thinking, as a dealer, what is being done to ensure your clients are getting proper notifications ? Unfortunately, there is a major disconnect between . . . → Read More: 1 in 3 vehicle recall fixes not done! What an opportunity for dealers ! Reputation Management is the process of managing consumer opinions, removing negative opinions or comments and converting those into positive one. Every week, someone somewhere is discussing your dealership service or products. There are some positive and some negative comments. Negative comments, which are published in a blog or website, can become very harmful . . . → Read More: Reputation Management – Is it important to your dealership ? Are you using foursquare to promote your business? Is it an application worthy of your time? For the past few weeks I’ve been playing with foursquare in an attempt to figure it out. I mean really, what’s the purpose of an application that announces to the world where you are? And more importantly, . . . → Read More: Using Foursquare to drive new business The following is a presentation that helps shed some light on the “Buzz” of Social Media. AmericasMart Atlanta Social Media 101 Presentation // Send article as PDF . . . → Read More: Social Media 101 |
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